Men - Not Women - Are Fashion’s Fastest Growing Shoppers.

According to article published by online fashion magazine QZ, data shows that within the Men's Fashion world,

sales are a rapidly growing marketplace. For reference, in 2017 a study showed that women spent over $642.8 billion versus $419.4 billion for men’s clothing. Despite the $2+ billion difference, the men’s clothing industry is a competitive and highly profitable market and is projected to grow over 1.9% within the next few years as opposed to women’s clothing, which is only projected to grow 1.4%.